In partnership with The Endicott College Center for Leadership, I am presenting a half-day seminar: Business Strategies for Tough Times.
Thursday, March 19
On-site check-in: 8:00 to 8:30 a.m. Program: 8:30 to 12:30 p.m. Coffee and light breakfast provided.
A half-day seminar on:
Identifying which of five recession strategies is best for your enterprise.
Staying cash positive and profitable in the face of shrinking revenue.
Keeping customers when demand is down and competition is up.
Recognizing and pursuing recession-induced opportunities.
Leveraging underutilized assets to increase sales and productivity.
Keeping your staff upbeat and invested in your enterprise’s success.
Fee: $95 per person
30% off for each additional participant from your organization.
Preregistration required. Please register via credit card by calling 978-232-2199.
Space is limited.
Endicott College Center for Leadership
Van Loan School of Graduate and Professional Studies 295 Hale Street, Beverly, MA 01915
Directions: see below.
Note to Prospective Attendees
The economic crisis has everyone rethinking their business. Folks are trying to figure out the best strategy for getting through this long and deep recession. How can we move beyond hunkering down yet stay cash positive? Deal with decreased demand and increased competition? Recognize and pursue recession-induced opportunities?
Much of my current work with clients involves these questions. This course covers the lessons I’ve learned from being in and around business strategy for over 30 years and experiencing my share of recessions. For example, I learned some invaluable techniques during the 1989-1992 recession while playing a key role in stabilizing and growing one of Boston’s leading construction management firms (Beacon Construction, now part of Skanska USA). Since then, I’ve developed a toolkit called the PLUS patterns -- a set of practices for growing an enterprise in the face of obstacles and limited resources.
We will use that toolkit to focus on pragmatic measures for survival and growth. Each participant will:
Learn the key strategies of business success in tough times;
Apply those strategies in reassessing their own challenges and opportunities;
Develop new ideas and solutions appropriate to their enterprise.
From Route 128 North (Exit 45 on Route 95): Take Exit 17 (Grapevine Road, Beverly Farms). Turn right off the exit ramp and right again after 1.5 miles onto Haskell Street (by the cemetery). Proceed to the end, at stop sign, turn right onto Hale Street-Route 127. Travel 1.5 miles on Route 127 to Endicott College. Pass the main entrance on your right and take your next right into Endicott parking area. The Van Loan building is across the street.
From Route 128 South:
Take Exit 17 (Grapevine Road, Beverly Farms). Turn left off the exit ramp and follow directions above.
Follow Route I-93 North to I-95 North to Exit 45, Route 128 North, toward Gloucester. Follow the directions above from Route 128 North.