Business Need
Developed in 1997, Go Figure! was the first e-learning course commissioned by United Technologies. The topic financial and accounting literacy was perennially in demand across the many businesses and job functions within the corporation, making it a natural choice for this new initiative. Since its creation, over 10,000 employees have taken the course.
Our Role
Dave Lash served as producer and content architect for the project while a former partner was principal writer; the contracting entity was the management education firm, Executive Perspectives. Dave led a project team of 12 members, including a cartoonist and an information designer. Dave evaluated dozens of courses and books on introductory finance and worked closely with a finance instructor to create a course that eschewed rote learning in favor of an interactive, scenario-based design aimed at improving business decision making by means of a better understanding of financial concepts.